Choosing the Right Packaging Materials for Your Brand

Selecting the right packaging materials plays a key role in how your products are protected, presented, and shipped. At Richards Packaging, we help businesses make practical decisions based on what they pack, how they ship it, and their customer needs. As a local packaging supplier based in Redditch, we support companies across the West Midlands with high-quality packaging products at competitive prices.

Here are a few useful points to help you choose the right packaging materials for your products.

Start with the Product Itself

The size, weight, and shape of your product will often determine the packaging you need.

Lightweight items might only need a basic cardboard box or mailing bag.

Heavy or fragile items usually need double-wall cardboard, padding, or wrap.

Unusual shapes may require void fill or custom-sized boxes to keep them stable.

The more you know about the product and how it will be handled in transit, the easier it is to choose packaging that fits.

Choose the Right Type of Box

As experienced cardboard box suppliers, we offer a wide range of box types suited to different uses.

Single-wall boxes – Suitable for lighter goods or where weight reduction is a priority.

Double-wall boxes – Ideal for heavier or more delicate items that need extra protection.

Die-cut boxes – Useful for retailers or branded packaging where presentation matters.

We recommend selecting the smallest size that safely fits your product. This keeps materials to a minimum and helps control shipping costs.

Consider Protective Packaging

To prevent movement or damage, protective materials are often just as important as the box itself. Options include:

Bubble wrap – A good choice for glass, electronics, and other fragile products.

Packing paper – Offers a recyclable way to protect products without adding too much bulk.

Foam or void fill – Helps to stabilise items inside the box, reducing impact in transit.

These materials support the box by absorbing shock and preventing items from shifting.

Think About Presentation and Brand Image

Packaging isn’t just about protection. It also affects how your customer experiences your product. If you run an online shop or supply direct to customers, you might consider:

Custom-printed boxes or tape

Tissue paper or branded inserts

Consistent packaging colours and styles

This doesn’t need to be expensive. Even simple additions can help strengthen your brand.

Don’t Overlook Sustainability

If your customers care about waste and recycling, then using eco-friendly packaging can support your reputation and business values. We supply:

Recyclable cardboard

Compostable and biodegradable mailing bags

Paper tape and plastic-free fillers

These choices are increasingly common and can make a difference to both your customers and the environment.

Work with a Supplier Who Understands Your Needs

If you’re looking for a packaging supplier near you, Richards Packaging is based in Redditch and serves businesses across the West Midlands. From Solihull and Birmingham to Warwick, Worcester, and beyond, we help companies of all sizes source the packaging that works for them.

As wholesale packaging suppliers, we offer flexible order sizes, quick service, and advice when you need it. Our trade counter is open for local collections, or we can arrange delivery across the region.

Contact us today or visit us in person to find out how we can help with your packaging needs.